Articles

Green Trending: What Consumers Want in Tech and Consumer Goods

Topics:

The Green Revolution is upon us. But when it comes to putting down one kind of green for another, what are consumers buying? Our technology and...
Highlighting Digital Video Behavior

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Since 2006, Ipsos MediaCT’s MOTION syndicated program has been monitoring the digital video landscape, with the aim of understanding the impact...
Will the Internet Mean the End of Civilisation as we Know it?

Topics: Industry Insights

The internet is changing everything. Who will the losers be?
Technology Consumers Consider Both Types of Green: The Environment and Their Wallets

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Without a doubt, since Ipsos reported last year in this newsletter on Green: The New Color for Tech?, technology companies in general have...
The Online Teen: What Marketers Need to Know

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Marketing to teens online may be more challenging than previously thought. These are the findings of a new study from Ipsos Reid – Inter@ctive Teens...
The Business Elite's Quest for 'Insight'

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America’s business elite – senior executives, CEOs and other C-suite officers from mid- to large-size companies, including many from the Fortune 500...
Dissecting the Gap Between Download and Streaming Video

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Recent research conducted by Ipsos among online adults hints that future growth in online video services may be predicated more on downloading models...
Profile of the US Social Networker

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Ipsos MediaCT