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Articles

• Consumers Embracing Digital Imaging
  Topics:
  A recent technology-based study conducted by Ipsos Insight examined ownership of various consumer tech devices. The results showed that American...
• Green: The New Color for Tech?
  Topics:
  ‘Green’ or environmentally sensitive Tech products and practices are emerging as a new element of Tech brand positioning and consumer consideration,...
• Online Video and Social Networking Set to Drive Tomorrow's Digital Lifestyle
  Topics:
  The evolution of Internet users’ digital media and online habits appears to be transitioning to the digital video age, according to the most recent...
• Email Marketing: Canadians More Willing To Give Permission than Grant Forgiveness
  Topics:
  In recent years, email has proven itself to be an increasingly popular and highly effective marketing tool with its ability to precisely target vast...
• The Face of the Web: A Future with Fewer Wires
  Topics:
  To access the full article you have requested, please create a free membership. With your membership, you will have unlimited access to all of our...
• The New Face of the Audio/Video Digital Landscape
  Topics:
  Q: A lot has happened in the audio/video world in the past six months. What are the standout developments, to your mind? Matt: The digital landscape...
• How Do I Measure the Internet Audience?
  Topics: Audience Measurement
  An introduction to internet audience measurement
• The Challenge of Making an Interesting Wireless Device a "Must Have"
  Topics:
  Understanding consumers’ needs as well as mindsets – then reflecting these in product and service offerings – has always been challenging for the...
• Do People Fast-Forward TV Advertising When They Can?
  Topics: Industry Insights
  A look at some of the early research into viewers' use of digital video recorders
• When Will Digital Video Become a Reality in the Living Room?
  Topics:
  We love watching television. So when will digital video reach critical mass? When it crosses the digital divide, says technology and communications...