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Consumers Embracing Digital Imaging
A recent technology-based study conducted by Ipsos Insight examined ownership of various consumer tech devices. The results showed that American...
Green: The New Color for Tech?
‘Green’ or environmentally sensitive Tech products and practices are emerging as a new element of Tech brand positioning and consumer consideration,...
Online Video and Social Networking Set to Drive Tomorrow's Digital Lifestyle
The evolution of Internet users’ digital media and online habits appears to be transitioning to the digital video age, according to the most recent...
Email Marketing: Canadians More Willing To Give Permission than Grant Forgiveness
In recent years, email has proven itself to be an increasingly popular and highly effective marketing tool with its ability to precisely target vast...
The Face of the Web: A Future with Fewer Wires
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The New Face of the Audio/Video Digital Landscape
Q: A lot has happened in the audio/video world in the past six months. What are the standout developments, to your mind? Matt: The digital landscape...
How Do I Measure the Internet Audience?
An introduction to internet audience measurement
The Challenge of Making an Interesting Wireless Device a "Must Have"
Understanding consumers’ needs as well as mindsets – then reflecting these in product and service offerings – has always been challenging for the...
Do People Fast-Forward TV Advertising When They Can?
A look at some of the early research into viewers' use of digital video recorders
When Will Digital Video Become a Reality in the Living Room?
We love watching television. So when will digital video reach critical mass? When it crosses the digital divide, says technology and communications...