• About Ipsos
• Ipsos ASI
  • The Advertising Research Specialists
• Ipsos Marketing
  • The Innovation and Brand Research Specialists
• Ipsos MediaCT
  • The Media, Content and Technology Research Specialists
• Ipsos Public Affairs
  • The Social Research and Corporate Reputation Specialists
• Ipsos Loyalty
  • The Customer and Employee Research Specialists
• Ipsos Observer
  • The Survey Management, Data Collection and Delivery Specialists

Briefing Papers

• Making the most of newspaper ads
  Topics: Media, Newspapers, ROI, Segmentation
  Newspapers offer advertisers a number of significant advantages. Here are some of them.
• Planning for Effective Evaluation
  Topics: ROI
  How can marketers most effectively maximise their returns on advertising investment?
• Making the Most of Outdoor Advertising
  Topics: Media Research
  A summary of the research used to sell the outdoor medium
• Making the Most of Radio
  Topics: Media Research
  A summary of the research used to sell the outdoor medium
• Making the Most of Magazines
  Topics: Media Research
  A summary of the research used to sell the magazine medium
• Understanding the TV Viewer
  Topics: Audience Measurement
  There is a rich seam of research data available on the television viewer. What does it say?
• Can We Measure How Many People See Poster Campaigns?
  Topics: Audience Measurement
  An overview of out of home audience measurement
• Should I Target Profits, Sales or Awareness? Does it Matter?
  Topics: ROI
  What exactly is ROI and how should it be approached?
• Who Should I Target with my Advertising?
  Topics: Industry Insights
  There are many ways to segment and target consumers. Here are a few of them.
• Will People Watch Advertising on Their Mobile Phones?
  Topics: Industry Insights
  An early look at the mobile phone as an advertising medium