-
There is a rich seam of research data available on the television viewer. What does it say?
-
An overview of out of home audience measurement
-
What exactly is ROI and how should it be approached?
-
There are many ways to segment and target consumers. Here are a few of them.
-
An early look at the mobile phone as an advertising medium
-
With more and more advertising out there, are people taking any notice?
-
An examination of ways in which word of mouth influence can be captured and measured
-
A look at some of the arguments that might be used to persuade advertisiers to move money out of television and into radio
-
An introduction to the subject of newspaper advertising effectiveness
-
