The Media, Content and Technology Research Specialists
Ipsos Public Affairs
Ipsos corporate website
> Briefing Papers
What we do
Understanding the TV Viewer
There is a rich seam of research data available on the television viewer. What does it say?
Can We Measure How Many People See Poster Campaigns?
An overview of out of home audience measurement
Should I Target Profits, Sales or Awareness? Does it Matter?
What exactly is ROI and how should it be approached?
Who Should I Target with my Advertising?
There are many ways to segment and target consumers. Here are a few of them.
Will People Watch Advertising on Their Mobile Phones?
An early look at the mobile phone as an advertising medium
Are Viewers 'Engaged' With Advertising? Does it Matter?
With more and more advertising out there, are people taking any notice?
How Can I Measure Word of Mouth?
An examination of ways in which word of mouth influence can be captured and measured
If I Move Some of my Television Budget to Radio, Will I Get a Better Return?
A look at some of the arguments that might be used to persuade advertisiers to move money out of television and into radio
Is a Newspaper Double-Page Spread Twice as Impactful as a Page?
An introduction to the subject of newspaper advertising effectiveness
Will the Internet Kill Television?