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Case Studies

• Evolving a Product Line for Growth
  Topics: Concept Development, Feature Selection, Product Extension
  A global technology client and household name requires a way to organize their services into one product line and market them effectively. This case...
• Evaluating High-End Electronic Concepts in a Virtual Living Room
  Topics: Concept Testing, Product Extension
  A global leader in home electronics, Quoricom Electronics (a pseudonym) wanted to expand their market reach by developing mass luxury home...
• Positioning and Pricing for New Cable Technology
  Topics: Positioning, Pricing, Product Development
  A new technology for the cable TV market presents both opportunties and challenges. This case study on positioning and pricing will: describe the...
• Reducing Churn with an Actionable Segmentation Model
  Topics: Segmentation
  "Winnex Wireless" (a pseudonymn), a leading pre-paid cellular provider that experiences high churn, sought to increase retention to improve financial...
• Success in Launching New Wireless Services
  Topics: New-to-World, Product Development, Product Launch
  "G3 Mobile" (a pseudonymn), wanted to expand their advanced wireless services among their current customer base, increase average revenue per user,...
• Truly, Madly, Deeply Engaged: Global Youth, Media and Technology
  Topics: Emerging Technology, Internet Usage, Media, Youth
  As part of Yahoo!’s Su