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Conference Papers

• Measuring the Business Elites of India and China. Powerhouse Methodology Meets Powerhouse Economies
  Topics: Media Research
  A paper describing the 2008 Business Elite Asia methodology and results
• The End of Measurement as we Know it.
  Topics: Audience Measurement
  Andrew Green predicts that set-top boxes will have an important role to play in measureing television audiences in the future
• Multimedia Optimisers: The New Couture
  Topics: Media Software
  A look at new software models for assessing multi-media schedules
• Media Modelling: Simple Addition or Imaginary Numbers?
  Topics: Media Software
  A paper examining how media effects can be modelled
• The Politics & Economics of Readership Research: A Media Planner's Perspective
  Topics: Industry Insights
  The real barriers to progress in media research are often political and economic, rather than technical
• Readership Research in Asia. What is Happening and Where is it Heading?
  Topics: Audience Measurement
  A compilation of readership research sources in the Asia Pacific region - with commentary - in the mid-1990s
• Harmonisation of Press Research Methodologies in SE Asia. Dream, or Virtual Reality?
  Topics: Audience Measurement
  Audience measurement in South-East Asia in the early 1990s is assessed against calls by advertisers for harmonised methods to be adopted