-
A paper describing the 2008 Business Elite Asia methodology and results
-
Andrew Green predicts that set-top boxes will have an important role to play in measureing television audiences in the future
-
A look at new software models for assessing multi-media schedules
-
A paper examining how media effects can be modelled
-
The real barriers to progress in media research are often political and economic, rather than technical
-
A compilation of readership research sources in the Asia Pacific region - with commentary - in the mid-1990s
-
Audience measurement in South-East Asia in the early 1990s is assessed against calls by advertisers for harmonised methods to be adopted