A global technology client and household name requires a way to organize their services into one product line and market them effectively.

This case study on concept building will:

• describe the marketing challenge for this global company
• discuss the implementation of grouping individual services into packages that appeal to specific target markets
• reveal the results of the concept building technique

If you are interested in learning how to develop new concepts to invigorate or extend your product line, you need to read this case study.