Knowledge item categorized under: "ROI"

Connecting TV Audience Research to Business Results

Published Date:  September 2004
Knowledge Type: Articles
Topics: ROI

Connecting Print Audience Research to Business Results

Published Date:  April 2004
Knowledge Type: Articles
Topics: ROI

Planning for Effective Evaluation

Published Date:  July 2008
Topics: ROI
Knowledge Type: Briefing Papers

Should I Target Profits, Sales or Awareness? Does it Matter?

Published Date:  June 2007
Topics: ROI
Knowledge Type: Briefing Papers

What is ROI?

Published Date:  June 2006
Topics: ROI
Knowledge Type: Briefing Papers

How Much Should I Spend on Advertising?

Published Date:  June 2006
Topics: ROI
Knowledge Type: Briefing Papers

Planning for effective evaluation: Are marketers really doing it?

Published Date:  April 2008
Topics: Marketing, ROI
Knowledge Type: White Papers

Making the most of newspaper ads

Published Date:  November 2008
Knowledge Type: Briefing Papers
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