BE: USA is the foremost media planning tool for the US and global media companies wanting to understand and reach the top business decision makers in the United States. The study measures the size, composition, and profile of top US executives, and it collects data on major media channels: print, TV, and Internet (including blogs). By viewing this presentation, you will hear new data from this year's study, including readership of various publications, viewership of key programming, business website audience measurement, preferred media platform, as well as action taken after media consumption.