Proprietary online panels can be a significant cost-saver for clients looking to conduct ongoing online research. View this presentation to learn more about the cost-savings offered by Mediator – an online custom panel solution from MediaCT. During the presentation we examine two recent Mediator projects and highlight the research value and cost-savings gained through the panels. We also demonstrate Ipsos' proprietary Interactive Forum (IAF) panel software. IAF provides clients with direct online access to valuable up-to-the minute data about customer preferences, drivers of satisfaction, and purchase motivators.

Hear directly from Ipsos' two senior members about a faster and cheaper way to get market research surveys out to your customers and data back to decision-makers.

A few of the key benefits of building your own proprietary custom panel include:

Cost-savings – a one-time targeted respondent recruit eliminates high sample costs often associated with ad-hoc research.

Speed of access – targeted survey respondents are always available to answer only your questions and online reporting allows real-time access to detailed results.

Volume of studies – survey your target audience as often as 2-3 times a week.

Custom segmentation and targeting of survey respondents – complement existing CRM data or build new groups based on recruiting variables or new data.

Customized, targeted content/creative testing – survey respondents already have a familiarity with your brand and product/service allowing you to ask deeper and more focused questions about new ideas.

Ipsos was among the first research firms to develop a proprietary custom panel software tool – the Interactive Forum (IAF). Since the launch of IAF software in 2005, Ipsos has recruited over 200,000 panelists to become members of proprietary client-owned panels and has launched over 700 IAF surveys on behalf of many large, multi-national clients across a range of industries.

Learn more about how to harness the power of custom panels by viewing this session today.