To consumers, today's multimedia options are as daunting as they are captivating. Consumers must navigate a world of choices including online music subscriptions, a la carte download stores and satellite radio services; mobile video, ringtones and wireless music downloads; video-on-demand and emerging online video acquisition channels; podcast- and RSS-delivered news, information, and entertainment; and a universe of digitally enabled and feature-laden devices that changes literally every day. While consumers are increasingly tantalized by new methods of digital content acquisition and engagement, marketers are equally tantalized by the challenge of understanding, anticipating, and addressing ever-evolving consumer needs and preferences.

Learn how strategic investment in primary market research can provide key insights into future technology trends and consumer behavior by listening to our recorded webinar during which senior members of Ipsos MediaCT share:

• How lessons from the explosion of the digital music market can inform strategy for digital movies and TV, based on the latest data on consumer trends and preferences for digital media acquisition - including music, movies, video, and mobile content;
• How drivers and barriers regarding in-home digital convergence impact the development of the broader market for digital media, content, and devices;
• How the U.S. compares to other major global markets on key measures, and what this suggests for how the U.S. market may develop going forward; and
• In light of these key factors, how established and newer brands can influence consumer confidence in technology, and who is best positioned to capitalize on current trends in this space.