Sure, search drives web traffic and online conversions. But can it lead to offline actions like TV tune-in? Can you expect a brand lift from paid search impressions even if consumers don't click on ads?

In a recent study, Google partnered with Ipsos MediaCT to explore how paid search can impact TV tune-in, by lifting brand metrics and likelihood to tune-in.

This presentation highlights how search can:

» Increase likelihood to tune in for advertised TV shows
» Improve competitive positioning of advertised TV shows
» Increase traffic to branded TV websites
» Lift brand awareness of TV shows and networks

Can search be used as a branding vehicle for flighted campaigns? These results may transform the way you think about search in your media mix.