Watching for Signs of Land

Knowledge Type: Recorded Webinars
Published Date:  November 2009

View this Ipsos MediaCT presentation to hear our views on the important new "signs of land" we’re watching amid all the fraught in the Tech/Media marketplace.

In recent times it’s become fashionable to rhapsodize about how "everything is connected," with lots of attention lavished on emerging social media, "TV Everywhere," gaming as a new family "glue," linking shortened consumer attention spans to "the long tail," and the mobile device to – well – everything. However, in recent quarters, we’ve also had the opportunity to see the flipside of "pervasive connection" – across investment classes, economic sectors, country and regional economies – and to see how abrupt downshifts in consumer fortunes impact their purchasing mindsets and behaviors. The result so far is that, as Yankee Hall-of-Famer Yogi Berra famously quipped, "the future ain't what it used to be."