Anticipating the nature and potential evolution of market barriers and tracking this progression over time can offer a valuable complement to choice modeling research designed to optimize offerings and support volumetric forecasts.

This point of view on market barriers in the technology sector will:

• describe 2 common types of market barriers
• help gauge how consumers perceive the 'worth it' factor
• illustrate market barriers in the technology sector using recent study data

If you are interested in understanding market barriers in order to optimize your marketing investments, you need to read this point of view.