About Media Research

Ipsos measures media audiences in more than sixty countries.

Marketers and media companies, as well as the agencies that serve them, need access to accurate, up to date information on the behaviour and attitudes of viewers, readers, listeners and users of media.

Ipsos carries out surveys of television and radio audiences in Europe, Latin America and the Middle East and North Africa regions. We are also actively developing personal metering solutions for these media.

We measure newspaper and magazine readership in every continent and are pioneering the large-scale deployment of GPS-enabled meters to measure exposure to out-of-home media in several markets. We are also developing solutions for the measurement of internet audiences and on the overlap between new and old media.

Ipsos has been measuring the unique media habits of the business elite and affluent populations for more than thirty years.

But our work goes beyond simple counting and profiling. We carry out a large number of custom studies for media companies on the attitudes, preferences and behaviours of their viewers, readers and listeners. We have set up dedicated panels for media owners to help them create a direct dialogue with customers and offer a proprietary approach to measuring the equity of media brands across multiple platforms.