About Media Research

Ipsos measures media audiences in sixty-six countries.

Marketers, media agencies, content creators and distributors need access to accurate, timely information on the behaviour and attitudes of viewers, listeners, readers and users of media.

We measure how many and what kinds of people use media or access content across and between individual platforms. We are global leaders in both print and radio audience measurement, with 114 readership surveys in 66 countries and radio measurement in 24 countries.

Ipsos has developed a number of innovative approaches in the audience measurement arena including MediaCell, a passive measurement technology embedded in cell phones which monitor media usage. We have also developed a ground-breaking approach to measuring Out of Home audiences integrating GPS technology and other techniques using complex modeling procedures.

We can help you to:

• Quantify how many people watch, listen to, read or use your medium;
• Integrate multiple data streams to create a rounded picture of your audience;
• Measure hard-to-reach audiences using innovative, robust techniques