More Canadians Plugging into Online Social Networks

Knowledge Type: Articles
Source:  Ipsos Ideas
Published Date:  October 2007

Online social networks and communities appear to have hit the Internet with the momentum of a runaway locomotive. A new Ipsos Reid study - “Online Socialization, Social Networking and Online Communities” 1- has found that nearly four-in-ten Internet-enabled adults in Canada (37%) have visited an online social network or online social community and three-in-ten (29%) have placed a profile on at least one such site.