Technology Consumers Consider Both Types of Green: The Environment and Their Wallets

Knowledge Type: Articles
Source:  Ipsos Ideas
Published Date:  July 2008

Without a doubt, since Ipsos reported last year in this newsletter on Green: The New Color for Tech?, technology companies in general have significantly bolstered efforts around developing environmentally responsible practices at many stages of the manufacturing and marketing process. But how are consumers perceiving technology companies’ green initiatives and messages – and have their concerns changed over the past year?