The Online Teen: What Marketers Need to Know

Knowledge Type: Articles
Source:  Ipsos Ideas
Published Date:  March 2008

Marketing to teens online may be more challenging than previously thought. These are the findings of a new study from Ipsos Reid – Inter@ctive Teens: The Impact of the Internet on Canada’s Next Generation. Contrary to popular belief, teens are not online as much as they are stereotyped to be and the time they do spend on the Internet is focused rather narrowly on particular types of websites and activities. Online teens are also not that much more technologically-savvy than adults, despite the perception that the younger generation’s online skill set far surpasses that of adults.