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Are so-called Ambient Media Just Stunts?
A brief look at how ambient media are used by marketers
Does a Rating on Television have the Same Impact as a Rating in Print or Radio?
A brief outline of the different conventions for defining audiences in various media
Do PVR Households Watch Less Advertising than Non-PVR Households?
An overview of data on PVR usage in the US market
Cultivating Desire: Investing in Market Insights to Reap Digital Content Profits
In an environment of increasing consumer choice and control, it is critical to unpack the mental model and understand what drives—and hinders—user...
Newspapers: Down But Not Out
An examination of trends in the UK newspaper business
Television Optimizers: Did They Change the Way We Do Business?
In the 1990s, every media agency touted their latest optimisers to new business prospects. Once the dust had settled, had anything really changed?