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In the past two decades, consumers have shown themselves to be open to integrating new technology, as evidence by the widespread, global adoption of...
A powerful critique of the ways in which the old network model still dominates the US television marketplace long past its sell date
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The past three years in the music industry have elapsed like those of dogs. Music sales have decreased by a quarter, CD burners have proliferated,...
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For those of us who work in or alongside the technology industry, it can be easy to take for granted our understanding of the evolution, jargon, and...
In this article, Andrew Green questions why advertisers pay such a large premium for primetime commercials in the United States
An article looking into the question of how people watch television in the United States
Andrew Green looks at how companies in the media indistry are consolidating in the United States
At the end of 2000 there were a lot of new media technologies coming on stream. How did we think they would develop?
Andrew Green was in China when the first television ratings currencies were developed. Here he tells the story…
An analysis of how and why the advertising industry moved towards increased separation of crreative and media tasks
