The Media, Content and Technology Research Specialists
Ipsos Public Affairs
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What we do
Agency Fronted and Funded Media Research: the Wave of the Future
Andrew Green makes an early prediction of how media agencies would increase their role in shaping the future of audience research
Targeted TV Advertising. How Feasible and How Likely a Source of Growth?
By the end of the 1980s, commercial television was starting to explode, driven by new technologies and relaxation in regulations. Would advertisers...
Media Research: What the Agencies Want
A discussion of media agency requirements in the media research area