• About Ipsos
• Ipsos ASI
  •  
• Ipsos Marketing
  •  
• Ipsos MediaCT
  •  
• Ipsos Public Affairs
  •  
• Ipsos Loyalty
  •  
• Ipsos Observer
  •  

Articles

• Agency Fronted and Funded Media Research: the Wave of the Future
  Topics: Industry Insights
  Andrew Green makes an early prediction of how media agencies would increase their role in shaping the future of audience research
• Targeted TV Advertising. How Feasible and How Likely a Source of Growth?
  Topics: Industry Insights
  By the end of the 1980s, commercial television was starting to explode, driven by new technologies and relaxation in regulations. Would advertisers...
• Media Research: What the Agencies Want
  Topics: Industry Insights
  A discussion of media agency requirements in the media research area
• Media Research: What the Agencies Want
  Topics: Industry Insights
  A discussion of media agency requirements in the media research area