Reducing Churn with an Actionable Segmentation Model

Topics: Segmentation
Knowledge Type: Case Studies
Published Date:  October 2008

"Winnex Wireless" (a pseudonymn), a leading pre-paid cellular provider that experiences high churn, sought to increase retention to improve financial performance.

This case study on actionable segmentation will:

  • describe the marketing challenge for this pre-paid cellular provider
  • discuss the solution that was implemented to increase financial performance
  • reveal the results of the study

If you are interested in learning how segmentation can reduce churn in your organization, you need to read this case study.

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