Knowledge item categorized under: "Industry Insights"

Smart TVs and Confused Consumers. A US Viewpoint.

Published Date:  March 2001
Knowledge Type: Articles

Television in China. The Story of the Ratings.

Published Date:  June 1996
Knowledge Type: Articles

Death of the Full Service Agency

Published Date:  January 1992
Knowledge Type: Articles

Agency Fronted and Funded Media Research: the Wave of the Future

Published Date:  July 1990
Knowledge Type: Articles

Targeted TV Advertising. How Feasible and How Likely a Source of Growth?

Published Date:  January 1990
Knowledge Type: Articles

Media Research: What the Agencies Want

Published Date:  June 1986
Knowledge Type: Articles

Will People Watch Advertising on Their Mobile Phones?

Published Date:  June 2007
Knowledge Type: Briefing Papers

Who Should I Target with my Advertising?

Published Date:  June 2007
Knowledge Type: Briefing Papers

Will the Internet Kill Television?

Published Date:  March 2007
Knowledge Type: Briefing Papers

How Much Advertising Do We See - And Does it Matter?

Published Date:  January 2007
Knowledge Type: Briefing Papers
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