Media Matters: Business Elite Study Executive Summary

Knowledge Type: White Papers
Published Date:  April 2008

Published by the American Association of Advertising Agencies, this edition of Media Matters (April 21, 2008; bulletin #6862) offers a detailed Executive Summary of Ipsos' in-depth study of America's Business Elite. The evolving media habits of business executives today, their powerful influence on purchase decisions for both business and their own personal spending, combined with their extremely limited and focused time, make an in-depth knowledge of their media preferences crucial for reaching them with the right messages in various situations. As their embrace of digital media increases, it is vitally important to be able to track their exposure and engagement with all types of media. Learn more by downloading this article today.

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