Understanding the behaviour of consumers, businesses and other stakeholders is at the core of our mission. Our tool kit for measuring and tracking behaviour ranges from analytical techniques to innovative passive measurement tools which enable us to enter the world of the respondents over time – without even asking a question!
Our expertise in behavioural measurement of consumers and B2B audiences includes:
Acquisition and retention – to help understand customer churn
Usage and Attitude studies
We offer mobile and passive measurement capabilities which can uncover unique insights on how peop