Ipsos MediaCT measures the audiences to media such as magazines, newspapers, radio, posters, the internet and television in 70 countries. Such information is critical to advertisers needing to target their messages, to media owners pricing their advertising inventory and to the agencies that plan and buy media on behalf of advertisers.
We carry out these measurements using a range of approaches according to industry preference in each country. Ipsos has gained a reputation over the years for many innovations in audience measurement techniques – a tradition we continue today.
Some of our major syndicated products are covered in more detail below.