Audience Measurement
Ipsos MediaCT measures media audiences in more than sixty countries. Services embrace television, newspapers, magazines, radio, Out of Home and the internet.
Audience Measurement: the Middle East & North Africa
Ipsos MediaCT is the leading provider of audience measurement services in the Middle East and North Africa regions. Surveys include the National Readership Survey, Telemetry, Radiometry, on-line measurement and advanced tracking of Out of Home audiences.
The Estudio General de Medios (EGM) Latam is the leading syndicated multi-media survey in Latin America.
Carried out in 28 countries, the Business Elite Survey helps clients wishing to target the most senior business executives.
Now in its 36th year (2012), this annual study focuses on the top fifth of US households, looking at both their spending and media consumption habits.
LMX (Longitudinal Media Experience) is a unique portfolio of syndicated studies, first fielded in 2008, capturing where, when and how both new and traditional media are consumed in the United States.
A syndicated study that offers a new approach to maintaining and strengthening brand equity in a changed consumer marketing environment.