Ipsos MediaCT
The Media, Content and Technology Research SpecialistsMarket Understanding
Understanding the behaviour of consumers, businesses and other stakeholders is at the core of our mission. Our tool kit for measuring and tracking behaviour ranges from analytical techniques to innovative passive measurement tools which enable us to enter the world of the respondents over time – without even asking a question!
Our expertise in behavioural measurement of consumers and B2B audiences includes:
Segmentation analysis
Acquisition and retention – to help understand customer churn
Usage and Attitude studies
We offer mobile and passive measurement capabilities which can uncover unique insights on how people interact with media, content and technology.
Contact us to see how we can help you to connect with consumers and B2B customers in the digital age.
Segmentation
A systematic approach to segmenting and targeting consumer and B2B markets.
Acquisition and retention
Ipsos MediaCT can help to minimising the churn of your market - whether it be readers, online visitors, subscribers or mobile phone customers.
Passive measurement
Measuring the behaviours of online and mobile users through installed technology, complemented by analytic and reporting expertise.
U&A
Tracking the usage and attitudes toward media, content and technology.
For an example of our work, please visit:
Tech Tracker