Brand and Engagement

Building a connection between a brand and its market requires careful management of the perception of the brand and its interaction with consumers. Successful brand management requires solid and proven research upon which to base decisions.

Ipsos MediaCT helps clients to define and track brand equity through a proprietary solution which has been validated against market share performance. Brand Value Creator enables clients to measure the gap between consumers’ stated desire for a brand and likely market share and – importantly - provides clues as to how to close the gap.

This is combined with an engagement model designed specifically for brands in the media, content and technology space.

Ipsos MediaCT is pleased to provide the US market with a unique syndicated brand offer. BrandMatch provides a measure of brand salience for over 3,000 brands combined with an innovative “matching” methodology that shows how b