Reducing the Risk of Innovation in the Media, Content and Technology Space
Bringing a product to market has never been more challenging. The depth of choice, speed of innovation and impact of chatter on consumer decision-making make traditional approaches to concept testing difficult to apply.
Ipsos MediaCT brings a fresh perspective to testing new concepts. Our suite of products includes:
We also have expertise in pricing and choice analysis supported by the expertise of the Ipsos Science Team, a group of marketing science experts on the forefront of new technologies.
Contact us to see how we can help you to reduce the risk of innovation and connect with consumers and B2B customers in the digital age.