Ipsos MediaCT
The Media, Content and Technology Research SpecialistsConcept Testing
Reducing the Risk of Innovation in the Media, Content and Technology Space
Bringing a product to market has never been more challenging. The depth of choice, speed of innovation and impact of chatter on consumer decision-making make traditional approaches to concept testing difficult to apply.
Ipsos MediaCT brings a fresh perspective to testing new concepts. Our suite of products includes:
- MediaPredict – using predictive approaches to test the perceived appeal of new concepts
- Co-creation – gaining consumer engagement with building new products
- Ipsos Construct – an on-line sorting and prioritisation tool for narrowing down a large number of concepts and features
- Early stage concept testing - the interest and appeal of concepts in the initial phases of development.
- Behavioural experiments – creating real world scenarios by bringing economic theory and experimentation to the world of research.
We also have expertise in pricing and choice analysis supported by the expertise of the Ipsos Science Team, a group of marketing science experts on the forefront of new technologies.
Contact us to see how we can help you to reduce the risk of innovation and connect with consumers and B2B customers in the digital age.