About Ipsos Mendelsohn

Ipsos Mendelsohn, a division of Ipsos MediaCT (formerly known as Monroe Mendelsohn Research), is an internationally recognized, full-service media and marketing research company headquartered in New York City.

Founded in 1958 to provide marketing consultation and conduct custom marketing research surveys, the company has expanded beyond its custom research roots to also be synonymous with syndicating one of America's well-known, respected and innovative media and marketing surveys: The Mendelsohn Affluent Survey. This syndicated survey, the core of The Mendelsohn Affluent Survey Program, is used by hundreds of advertisers, agencies, and the media (magazines, newspapers, television networks, websites, media companies, etc.) in their communications planning and buying activities as well as for marketing insights regarding the affluent marketplace.

The 2010 Mendelsohn Affluent Survey, building on the deep expansion of the 2009 Survey, has been further enhanced to provide new and unique insights into the future plans, passions and behaviors of the Affluent. Scheduled for release in September 2010, Subscribers will have access to the premier planning and market insights tool of the top 20% of U.S. households that represent approximately 60% of all household incomes and over 70% of all net worth. In addition to its annual syndicated Affluent Survey, the company also offers two related programs to those interested in the affluent consumer: The Mendelsohn Affluent Barometer – ongoing surveys of the Affluent via the Ipsos panel; and Mendelsohn Affluent Survey White Papers – insightful stories that emerge from a wide variety of marketing topics.

Beyond its syndicated services, Ipsos Mendelsohn also provides its clients with many custom media and marketing research capabilities including: Mediator (Ipsos MediaCT’s online panel product), EquityMCT (its product that assesses brand equity) and ConsumerMCT (its toolbox of custom and proprietary products to help its clients create and sustain competitive advantage).

Forward-looking, conscientiousness, integrity, objectivity, intelligence and the relevant experience of a senior level researcher are hallmarks of all Ipsos Mendelsohn media and marketing research services.

To better understand the needs and expectations of our clients – to deliver the benefits they want - Ipsos Mendelsohn is an active member of the Advertising Research Foundation, The Council of American Survey Research Organizations, The Luxury Marketing Council, The City and Regional Magazine Association, The Market Research Council, The Magazine Publishers of America, Interactive Advertising Bureau, Online Publishers of America, CTAM (Cable and Telecommunications Association for Marketing), and the Cable Advertising Bureau.