How Political Advertising Impacts Elections
Ipsos Ideas Newsletter dissects campaigns and issues in four countries
Paris, 12 October 2004. Does political advertising have an impact on
the outcome of elections? Ipsos Public Affairs experts tackle this tricky
issue in the latest issue of Ipsos Ideas called "The Faces of Political
Seduction."
Which of President George W. Bush and Sen. John Kerry's advertising strategy
is the most effective and why? Thomas Riehle, of Ipsos Public Affairs in
Washington, explains how one tiny advertisement, barely a blip on the screen,
broke out of the bland box and shook up the campaign.
Darrell Bricker, our Canadian expert, explains how against all odds, the
Liberals won the 2004 Federal Election through an effective negative advertising.
Italian Prime Minister Silvio Berlusconi's communication strategy is losing
efficacy: Nando Pagnoncelli, of Ipsos Public Affairs in Italy, explains
why.
And, Pierre Giacometti of Ipsos France advocates for the restoration of
political advertising for voters to regain interest in a debate that today
appears reserved for the elite.
About Ipsos Ideas
Ipsos Ideas is a quarterly vehicle that highlights the latest thinking
from our five research specializations - advertising, marketing, customer
loyalty, media, and opinion and public affairs. It is also a forum for thoughts
and opinion on the big issues of the day, always supported and validated
by our global data sources. In short, we think Ipsos Ideas is a must-read
for opinion leaders in government or business, commentators and analysts
in the media, as well as advertisers and marketers on the client side.
Ipsos Ideas is published in English, French, and Spanish.
Current and past issues are available at www.ipsos.com/ideas,
or by electronic subscription.
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