How to secure the success of your brands in a competitive world?
With Ipsos Ideas discover the best recipes for Brand Management.
Paris, 16 November 2004. How to secure the success of brands in a fiercely
competitive world? How to integrate local perspectives to fine-tune global
offerings? How to anticipate market size and competitive entrants? How can
the role of marketing ROI change from traditional marketing mix modeling to
a more holistic view?
Ipsos Novaction & Vantis experts tackle these tricky issues in the latest
Ipsos Ideas called "Secure the success of your brands: forecast, simulate
and change your future."
Prepared by some of our forecasting, modeling and consulting experts at
Ipsos Novaction & Vantis around the world, it includes case studies
and learnings that will help you optimize the success of your innovations;
better manage competitive risks; fine tune your global offering with local
perspectives; maximize your Marketing Return On Investment; and increase
profit and much more.
About Ipsos Ideas
Ipsos Ideas is a quarterly vehicle that highlights the latest thinking
from our five research specializations - advertising, marketing, customer
loyalty, media, and opinion and public affairs. Ipsos Ideas is published
in English, French, and Spanish. Current and past issues are available at
www.ipsos.com/ideas,
or by electronic subscription.
|
35 rue du Val de Marne
75013 Paris
Tel. : + 33 1 41 98 90 00
Fax : + 33 1 41 98 90 50
|
Contact:
Jérôme
Simulin, at jerome.simulin@ipsos-novaction.com,
or Sandy Eubank,
at sandy.eubank@ipsos-novaction-na.com
|