Ipsos Makes Two Strategic Acquisitions in North
America
Paris, February 15, 2005.Ipsos Co-Chairmen
Jean-Marc Lech and Didier Truchot today announced
the acquisition of two marketing research companies
in North America: Montreal-based Descarie &
Complices, a firm specializing in advertising
and market research in Quebec's francophone sector,
and Shifrin Research Inc., a New York-based
marketing research company.
Descarie & complices was founded in
1994 by Francois Descarie, company president and
majority shareholder. The company, which will
operate as Ipsos Descarie, has a leading position
and a solid reputation within the Quebec francophone
market, particularly among advertising agencies.
It has 25 full-time employees and offers both
quantitative and qualitative research services.
The company generated revenues of $3.6 million
CDN in 2004.
Ipsos Descarie will primarily serve client needs
in the Quebec market, and further strengthens
the company's position as Canada's market intelligence
leader and the country's best-known research brand.
Ipsos is represented in Canada by Ipsos ASI (advertising
research) and Ipsos Reid (customer loyalty, marketing
and public affairs research).
Shifrin Research Inc. was founded in 1983
and has 21 full-time employees who serve top US
companies and multinationals in the consumer products
and consumer services sectors. The New York City
based firm specializes in strategic consultation,
market research design, implementation and control,
providing strong marketing-oriented analytics.
It had revenues of $8.6 million USD in 2004.
The purchase of Shifrin Research Inc. is part
of the Ipsos niche acquisition strategy of assembling
companies with complementary geographic and professional
profiles that share the same vision and approach
to market research. The new company will be known
as Ipsos Shifrin and will continue to be based
in Manhattan. It joins the following Ipsos companies
in the U.S.: Ipsos ASI (advertising research),
Ipsos Insight (marketing research), Ipsos Loyalty
(customer satisfaction research), Ipsos Novaction
& Vantis (forecasting, modeling and consulting)
and Ipsos Public Affairs (public affairs and public
opinion research).
About Ipsos
With global revenues of 605.6 million euros in
2004, Ipsos is ranked third among survey-based
market research companies in the world. Thirty
five per cent of its revenues came from its North
American operations in 2004. Last July, for the
third year in a row Ipsos was cited as the fastest
growing market research firm in the U.S., according
to the 12th annual industry rankings report by
the influential newsletter, Inside Research.
Note to editors: Ipsos releases today its consolidated
revenues for 2004.
A presentation of the Ipsos activity in 2004 is
available on www.ipsos.com.
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35 rue du Val de Marne
75628 Paris cedex 13
Tel. : + 33 1 41 98 90 00
Fax : + 33 1 41 98 90 50
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Contact : Catherine Roussiès,
Head of Ipsos Communications,
tel : +33 1 41 98 90 05, e.mail : Catherine.Roussies@ipsos.com
Dan Maceluch, North America Communication
Manager,
tel : 1.604.893.1635, e.mail : Dan.Maceluch@ipsos-na.com
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