Paris, March 18, 2008. 2007 results: An impressive performance in a growing market
The survey-based research market expanded impressively during 2007. It was worth around $27 billion, up 6% excluding currency effects. The highlight of the year was the ramp-up of developing countries, which now account for around 17% of the global market and are set to exceed 20% within two years.
Ipsos already derives one quarter of its revenue from these markets. These trends provide further evidence that the 21st century will not mirror the 20th century.
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