Paris, February 15, 2007. Ipsos acquires controlling interest in the Peruvian company Apoyo Opinión y Mercado

Didier Truchot and Jean-Marc Lech, co-chairmen and CEO of Ipsos, announced today the acquisition of a majority stake in the Peruvian company Apoyo Opinión y Mercado S.A., the largest market research and public opinion company in the Andean region and one of the most prestigious in Latin America.