Paris, February 15, 2005. Ipsos Makes Two Strategic Acquisitions in North America
Ipsos Co-Chairmen Jean-Marc Lech and Didier Truchot today announced the acquisition of two marketing research companies in North America: Montreal-based Descarie & Complices, a firm specializing in advertising and market research in Quebec's francophone sector, and Shifrin Research Inc., a New York-based marketing research company.
