Royaume-Uni, March 12, 1999. Ipsos acquires Australian market research company
Ipsos has continued its investment in the Asia-Pacific region, with the acquisition of Marketing for Change*, the Sydney based market research company. Marketing for Change, now re-christened Ipsos-MfC, was founded in 1989, will continue to be managed by its principals, Patricia Rose and Keith Spencer. The company is particularly renowned for its expertise in advertising research, tracking and innovative design and solutions.
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