Ipsos, jointly chaired by Jean-Marc Lech and Didier Truchot, represented by Carlos Harding, CEO in charge of the Group’s international development, has just signed an agreement with Search Marketing, a company based in Santiago de Chile. According to this agreement, Ipsos will take a participation of 50% of shares in the capital of the Chilean company which ranks third in its market. With revenues of US$ 2 millions in 1999, Search Marketing is a research company specialized in media surveys (print, radio and plurimedia). It also conducts ad hoc marketing and customer satisfaction research.