Paris,, September 26, 2001. Ipsos acquires Novaction
The Ipsos group headed by Jean-Marc Lech and Didier Truchot has just signed an agreement with the Novaction group, specialized in marketing consultancy and market research, headed by Jacques Blanchard. This agreement will enable Ipsos to acquire the Novaction group in its entirety. The company will then be known as Ipsos-Novaction.
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