Paris, 29 July 2009. Ipsos acquires MRBI, the leading polling and research player in Ireland

Jean-Marc Lech and Didier Truchot, Co-Presidents, announce today that Ipsos has signed an agreement to acquire Market Research Bureau of Ireland Limited (MRBI), Ireland’s leading polling and research company. Should the European Competition Authority approve it, Ipsos will acquire 100% of the share capital of the company from WPP.

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Press Release