Introduction
By Jean-Marc Lech
Il n’y a pas d’experts muets, c’était l’antienne d’Ipsos il y a peu. Et aujourd’hui, il y a urgence : les clients veulent de l’expertise, de la réflexion, des initiatives, de l’engagement, des idées.
Alors oui, les experts doivent s’engager, et mieux encore : il est urgent de se faire écouter.
Dans un orchestre de jazz, ce sont les cuivres que l’on veut entendre, et pas seulement la plainte de la contrebasse.
« There are no silent experts » was the refrain of Ipsos until recently. But today, it is even more urgent: clients want expertise, insights, initiatives, commitment and ideas.
Experts have to commit themselves and more than that, it is urgent for them to be heard. In a jazz orchestra, we want to hear the brass and not only the protest of the bass.
Top 5 articles
E-mail alert
REGISTER NOW
Access to archives
Ian Jeffrey
Ian Jeffrey is Chief Executive of Ipsos Markinor, in South Africa. He joined Ipsos in October 2009, after several years at Synovate where he was Group Client Services Director for Sub-Saharan Area. He worked previously with the UK-based Lodge Group for 14 years, where he headed a number of business units in South Africa culminating in Group Managing Director. Ian is a proven leader with commercial acumen and thought-leadership in marketing research.
The 2010 FIFA World Cup: Fans Worldwide Choose Brazil to Win
With the 2010 FIFA World Cup now at its height, a new Reuters News poll conducted by Ipsos indicates that most avid soccer* fans around the world expect that of the 32 competing international teams it will be Brazil that will come out on top.
And leaving aside that Brazil also heads the list to finish as the runner-up if they don’t win overall, the poll indicates that fans believe either Germany or Argentina are likely to be in the final round with Brazil.
These are just some of the findings released today from a survey of soccer* fans in 24 countries — 23 countries worldwide conducted May 12-21, 2010 along with a separate, companion survey, of fans in the host Country, South Africa.
The results show that two thirds (66%) of the 23 global citizens interviewed consider themselves fans to a varying degree**. For the results of the surveys, only those respondents who follow the sport –66% (12,059 of the original 18,624 interviewed) and in South Africa 73% (2,593 of the original 3,553 interviewed face to face)—were questioned about the 2010 World Cup, leaving the other 34% of non-fans out (27% in South Africa).
So, Who Do Soccer Fans think will End Up in the Final and Win?
| Brazil | 31% |
| Argentina | 9% |
| Spain | 8% |
| Germany | 7% |
| Italy | 6% |
| England | 4% |
| France | 3% |
| Portugal | 1% |
| Australia | 1% |
Most South African fans also choose Brazil (34%) to win.
And, Who Do They Think Will End Up in the Final and Be Runner Up?
| Brazil | 14% |
| Germany | 11% |
| Argentina | 9% |
| Italy | 8% |
| Spain | 8% |
| England | 7% |
| France | 6% |
| Portugal | 2% |
| Netherlands | 1% |
| South Africa | 1% |
| United States | 1% |
| Australia | 1% |
| Mexico | 1% |
| Cameroon | 1% |
South African fans are similar in choosing Brazil (24%) but then select their own South Africa (14%) as the next leading contender to be in the final game and be the runner-up, followed by Italy (9%), Spain (8%), Germany (8%), France (6%) and England (5%).
These are the findings of the Global@dvisor Wave 9, an Ipsos survey conducted between May 12, 2010 &nd May 21, 2010. The survey is conducted monthly in 24 countries around the world via the Ipsos Online Panel system.
More about the World Cup on our Polls Section
Notes:* When asking the questions in the survey the terms “soccer” and “football” were presented according to terms used “in country”. For example the term “football” was not used in the United States where it can be confused with the NFL (National Football League) type of game.** One in 10 (11%) are passionate followers of the sport and will watch as many games as possible at any given time. Another one quarter (24%) follow the sport but will only watch games played by their favorite leagues/club and national team, while another 31% will only very occasionally watch games played by a leading league/club and national team. One third (34%) don't follow the sport and don’t watch the games at all. In South Africa the fan base is 73% with corresponding figures: 29%, 21%, 23% and non-fans at 27%.
June 15, 2010