Introduction
By Jean-Marc Lech
Il n’y a pas d’experts muets, c’était l’antienne d’Ipsos il y a peu. Et aujourd’hui, il y a urgence : les clients veulent de l’expertise, de la réflexion, des initiatives, de l’engagement, des idées.
Alors oui, les experts doivent s’engager, et mieux encore : il est urgent de se faire écouter.
Dans un orchestre de jazz, ce sont les cuivres que l’on veut entendre, et pas seulement la plainte de la contrebasse.
« There are no silent experts » was the refrain of Ipsos until recently. But today, it is even more urgent: clients want expertise, insights, initiatives, commitment and ideas.
Experts have to commit themselves and more than that, it is urgent for them to be heard. In a jazz orchestra, we want to hear the brass and not only the protest of the bass.
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Damian Loscher
Damian Loscher is Managing Director of Ipsos MRBI in Ireland.
He began his research career in 1994 after receiving a BA in Business Studies from Liverpool University. Since 1994, Damian has gained considerable research experience, working across almost every industry sector including consumer goods, financial services, media, telecommunications, transport, tourism, automotive and the public sector. Damian is a former Chairman of The Marketing Society of Ireland, is a past market award winner with The Marketing Institute of Ireland and writes on polling and politics for The Irish Times.
The Mood of the Irish
Hard to believe that the EU, the ECB and the IMF announced a rescue plan for Ireland, contingent on implementing further and more severe austerity measures. But snow is able to make beautiful the most ugly of landscapes. It’s difficult to be sad when it snows, in Ireland at least.
But soon the rain will come turning snow to slush and the reality of the next five years will finally dawn on us. We will likely lick our wounds for a few weeks and then realise we have been here before and most of the blocks we need to rebuild our economy are still in place. We are home to world-leading companies, have a much-improved infrastructure and are blessed with a young, educated and energetic workforce. Our people are flexible, welcoming and ambitious. We are an open economy and the world will be our engine. It will just take time.
More challenging will be for Ireland to repair the social damage that has been done. Our citizens are now burdened with the debts of property speculators. A whole generation is drowning in negative equity. Everyone is looking for someone to blame when in truth we are all to blame.
Most important of all is that we learn, as a society, from our mistakes and we reform the system which put politicians who have no experience in economic matters in charge of our economy. And we need to educate voters on the implications of electing politicians on the basis of what they can achieve locally while ignoring their potential to govern or to legislate at the national level. We need political leaders with integrity and vision. The po