Most (72%) Global Citizens Plan to Watch Olympics, Especially Track and Field (20%) and Soccer (20%)
Technology is Evolving How We Watch: 23% Will Watch Online, 10% On Their Mobile Phones or Tablets
Four in Ten (38%) Worry About a Possible Terrorist Attack
As the world waits anxiously for the start of the 2012 Summer Olympic Games in London, England, a new survey indicates that almost three quarters (72%) of residents of 24 countries plan to watch at least some part of the events this year. The poll by global research company Ipsos, on behalf of Reuters News, finds that viewers intend to watch on television sets (65%), the Internet (23%), their smartphones (6%) and tablets (4%). Global citizens appear especially interested in following track and field (20%) and soccer (20%) most closely, followed by swimming (16%), gymnastics (14%), volleyball (5%), tennis (5%), basketball (4%), boxing (3%) and cycling (2%).
The poll of 18,623 respondents in 24 countries finds that interest in the Games is high, with six in ten (62%) reporting they are interested in the Games (22% strongly, 40% somewhat) and only 37% reporting they are not (24% not very interested, 13% not at all interested). However, a sizeable minority (38%) indicate they are ‘worried that a terrorist attack will happen during the Olympic Games’ – 8% strongly agree, 29% somewhat agree.
How They Plan to Watch…
The Olympics will be watched on a variety of platforms. Most commonly, respondents indicate they will watch on television sets (65%) but they will also be using newer technologies to catch the Games: one quarter will do so on the Internet (23%) and one in ten on their mobile devices (6%) or tablets (4%). Those from Mexico (82%) are most likely to watch on a TV, followed by those from South Korea (80%), Brazil (79%) and India (75%), while those from Belgium (48%), Saudi Arabia (49%), Germany (50%) and France (52%) are