Ipsos Observer provides high quality global fielding capabilities across 4 primary areas: Online, Telephone, Face to face and Mobile interviewing.
The highest quality standards are applied to all aspects of our fieldwork and across the 25 million interviews conducted globally in 2009. With offices in 66 countries and research executed in more than 100 countries, Ipsos Observer is your perfect Global Fielding Partner.
Online - with more than 4 million panelists via our Access Panels and millions more via our Router, we cover all of the major markets in Europe, North and South America, and Asia-Pacific. Ipsos Observer has the capability to conduct online research anywhere in the world - where internet penetration and usage allow to do it.
Telephone - our networked CATI (Computer Assisted Telephone Interviewing) centres across 35 countries offer a total of 4,000 interviewing stations. In the past year Ipsos conducted 10 million telephone interviews making us one of the largest CATI providers in the world. Our centres regularly link together to provide clients with round-the-clock global coverage.
Face to face - most of our field-forces are either CAPI enabled (Computer Assisted Personal Interviewing), using PDA's for electronic data collection, or both. Ipsos provides our high quality face to face fieldwork in local markets across the world offering a global service but at a local level.
Mobile - the technology for mobile survey research is in place and Ipsos can deliver this exciting new medium to our clients. Whether it is mobile measurement, surveys or deeper mobile insight that is required Ipsos Mobile 360° offers expertise and innovative solutions to our clients