Mobile interviewing

Mobile research

Our mobile phones are rarely out of reach (in fact 4 in 5 smartphone owners use their phone within 15 minutes of waking up), providing the ideal tool for gaining real-time insight at the point of experience, activity, or consumption. They allow us to reach participants at the exact moment their opinions are formed.
For over 10 years, Ipsos has carried out mobile research, evolving from simple SMS surveys to app-based quantitative and qualitative research and in browser online mobile surveys.

Some of the benefits of mobile research include: