Mobile research methodology: a key priority for Ipsos
Mobile research is considered the new kid on the research block, but it has actually been available to researchers for a decade. In fact, the first SMS mobile survey was conducted by the Ipsos Group in 2000. Development of the methodology has been very slow across the industry and even today mobile surveys account for less than 1.5%1 of industry revenue. However, mobile research is ready to become a key tool in the researcher’s toolkit. The industry predicts that mobile surveys via SMS, mobile internet and mobile applications will be the biggest areas for potential growth in 20102. Understanding the opportunities and developing the right techniques is the recipe for success.
At Ipsos, we have the technology and thinking in place to successfully deliver on this. Whether it is mobile measurement, surveys or deeper mobile insight that is required Ipsos Mobile 360° offers expertise and innovative solutions to our clients.
Contact - AJ Johnson
1 Globalpark Annual MR Software Survey 2009