Ipsos Observer is delighted to be a Bronze Sponsor of this year's ESOMAR Conference (September 9-12 in Atlanta, Georgia, USA) – Accelerating Excellence & Celebrating 65 Years And Beyond – A conference dedicated to demonstrating the impact and inspiration that research has in helping business and society transform and evolve to take on the exciting decade ahead of us. We invite you to meet Ipsos Observer at our booth.
Also, senior experts from Ipsos will be presenting at the conference. Don't miss your opportunity to hear more about:
What's a Nice Insight Like You Doing in a Concept Like This? – A presentation featuring Ipsos colleagues Lee Markowitz, Barbara Garau and Lourdes Alvarez-Chavarria.
Great consumer insights can inspire powerful product ideas, which in turn should be transformed into winning concepts. And yet, as marketers increase their expertise at uncovering insights and truly understanding their consumers' needs, there is a disconnect in translating these insights into winning concepts – and ultimately successful products. What's missing is the foresight. How can marketers ensure that the in