A global Ipsos Observer team attended the recent ESOMAR 2010 Congress, held in Athens, Greece from September 13 to 15. Their primary objective was to introduce Ipsos Observer to the global market research community. At the Congress, David Shanker, Global President with Ipsos Observer, presented his ideas on the future of market research - specifically, the need for innovation and new ways of talking to consumers.
The event was a great opportunity to reach out to new and existing clients and tell them the story of Ipsos Observer.
“We met hundreds of new prospects and had meetings with existing clients that will help increase our business with them. In total, we connected with over 100 potential new clients,” reports David. “We made a big impact here. Even our colorful 4GB thumb drive giveaways were a hit. They must have been the most asked for giveaway at the conference.”
For a look back at what happened at ESOMAR’s 2010 Congress, check their website: http://www.esomar.org/index.php/events.html