Ipsos Public Affairs teams around the world conduct research on public policy issues and on the attitudes and behaviours of citizens and consumers. We also conduct public opinion research and elite stakeholder, corporate, and media opinion research. Our goal is to help our clients manage issues, advance reputations, determine and pinpoint shifts in attitude and opinion, and enhance communications.
We provide clients with information that helps them understand how they can build efficient and effective policies, programs, communications strategies, and marketing initiatives.
Ipsos Reputation Council Report 2014