Political and elections research

The defining characteristic of a democracy is the citizen's right to vote and Ipsos has a wealth of experience conducting high profile political and election research. With over 30 years experience researching political attitudes, and extensive methodological expertise, we are able to provide clients with results that are insightful and stand up to scrutiny.

The kinds of political issues we cover include:

• Voting intention
• Likelihood of voting
• Satisfaction with Government and party leaders
• The most important issues facing the country
• Economic optimism

Ipsos has a very successful track record in election research, with the most recent examples including our very accurate exit polling for the 2010 UK general election, the 2009 Presidential Election in Chile, the 2008 US Presidential election and the 2008 Italian general election where Ipsos Public Affairs tied for first place as the most accurate pollster in that election cycle.

We offer a range of election research:

• Campaign polling for candidates/parties
• Leaders and political parties positioning analysis
• Impact assessments of advertising campaigns (pre and post testing, including the impact of television debates)
• Pre-election surveys
• Exit polling
• Post election surveys (including analysis of voting flows, profile of voters by party)

Contact Nando Pagnoncelli, Head of P