Ipsos Switzerland: International Committee of the Red Cross - Our World. Views from the Field

The International Committee of the Red Cross commissioned Ipsos to conduct a comprehensive programme of research to feed into its Our World. Your Move global campaign to mark three significant anniversaries in 2009: the 150th anniversary of the Battle of Solferino which ultimately led to the creation of the ICRC in 1863; the 90th anniversary of the founding of the International Federation of Red Cross and Red Crescent Societies and the 60th anniversary of the Geneva Conventions.

The research was to be undertaken in eight countries that were experiencing or had experienced armed conflict or other situations of armed violence. These were Afghanistan; Colombia; Democratic Republic of the Congo; Georgia; Haiti; Lebanon; Liberia and the Philippines.

The objectives were to capture – and help draw the world’s attention to - the experiences of civilians who are living with the everyday reality of armed conflict or armed violence; help highlight the plight of vulnerable people caught up in these situations and the long-term impact it can have on their lives; and to uncover some useful insight for the ICRC and local delegations in conducting humanitarian work.

Opinion surveys were conducted with nationally representative samples of the general public while in-depth research comprising group discussions and depth interviews were conducted with internally displaced persons, members of separated families, mine victims, first responders (aid workers), victims of sexual violence and victims of violence.

The research covered people’s personal experiences of armed conflict/violence and the specific impact it had on them; it also focused on what respondents think of international humanitarian law (IHL) and their views on behaviour of combatants during armed conflict.

The findings of this programme of research played a key role in the ICRC’s Our World. Your Move campaign and generated substantial global media coverage. The research, which provides a powerful insight into the experiences and opinions of civilians coping with some of the most harrowing situations in the world, was initially publicly released in parts to mark key anniversaries. An overall summary report and eight individual country reports were shared with key stakeholders and are also available for download.

© 2014 Ipsos